This Cookie Policy explains how Mobile Tyre Fitting Birmingham (“we,” “us,” or “our”) uses cookies and similar technologies on our website, www.mobile-tyre-fitting-birmingham.co.uk (the “Website”). This policy should be read in conjunction with our Privacy Policy, which provides further details about how we handle your personal data.

What are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the website owners. Similar technologies, such as web beacons, pixels, and local storage, also collect information about your browsing activity and may be used in conjunction with cookies. This policy applies to all such technologies.

Types of Cookies We Use:

We use the following types of cookies on our Website:

• Strictly Necessary Cookies: These cookies are essential for the Website to function properly. They enable you to navigate the Website and use its features, such as accessing secure areas. Because these cookies are strictly necessary, we do not require your consent to use them. 

   

• Performance/Analytics Cookies: These cookies collect information about how you use the Website, such as which pages you visit most often and if you receive any error messages. This information helps us to improve the Website’s performance and user experience. We use Google Analytics 4 for this purpose. These cookies may be first-party (set by us) or third-party (set by a third-party provider). We will ask for your consent to use these cookies. 

   

• Functionality Cookies: These cookies allow the Website to remember choices you make (such as your language preference) and provide enhanced, more personalised features. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. The information these cookies collect may be anonymised, and they cannot track your browsing activity on other websites. We will ask for your consent to use these cookies.

   

• Targeting/Advertising Cookies: These cookies are used to deliver advertisements relevant to your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

  These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. We will ask for your consent to use these cookies.

   

Third-Party Cookies:

We may allow third-party service providers, such as analytics providers and advertisers, to place cookies on our Website. These third parties may collect information about your online activities over time and across different websites. We do not control these third-party cookies, and you should consult the respective privacy policies of these third parties for more information. 

Managing Cookies:

You have the right to choose whether or not to accept cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. You can also delete cookies that have already been set on your device. However, please note that if you disable or delete certain cookies, some parts of the Website may not function correctly. 

You can manage your cookie preferences through our cookie consent banner when you first visit the Website, or through your browser settings. 

Changes to this Cookie Policy:

We may update this Cookie Policy from time to time. Any changes will be posted on this page with a revised “Effective Date.” We encourage you to review this Cookie Policy periodically for any updates.  

Effective Date: 15/02/2025